The head of the Cherokee Nation recently asked Jeep to stop using his name in a letter to vehicles Car and driver. Today, the Wall Street Journal reports that Carlos Tavares, CEO of Stellantis and Jeep’s new owner, is open to change the name.
Tavares was asked about this topic in an interview.
“We are ready to go to any point, to the point where we make up our minds with the right people and without intermediaries,” said Tavares. “At this point, I don’t know if there’s a real problem. But if there is, we will of course resolve it. “
Tavares also said that he was not personally involved in the talks.
This is in response to a statement made a little over a week ago, Chuck Hoskin Jr., chief of the Cherokee Nation Car and driver after the publication asked him about it.
“I’m sure this is coming from a place that is well-intentioned, but it doesn’t honor us when our name is put on the side of a car,” said Hoskin Jr in learning about our sovereign government, our role in this country, our history, culture and language, and having meaningful dialogue with nationally recognized tribes about cultural appropriateness. “
Meanwhile, Tavares said so in the interview given by the Wall Street Journal: “I don’t see anything negative here. I think it’s all about expressing our creative passion, our artistic skills. “
This statement is in line with Jeep’s original answer Car and driver.
“Our vehicle names have been carefully chosen and cherished over the years to honor and celebrate Native Americans for their nobility, skill, and pride,” Jeep’s statement said. “More than ever, we are committed to a respectful and open dialogue with Cherokee National Principal Chief Chuck Hoskin, Jr.”
We reached out to Jeep to see if the company had anything new to say about the Cherokee and Grand Cherokee names, but a company spokesperson told us that Jeep has nothing to add right now. We will update this story if anything changes.