Ahead of its April 15th debut, the Hyundai Santa Cruz “Sport Adventure Vehicle” now has a teaser video that matches earlier images from the South Korean automaker. The video shows members of Hyundai’s California design team sharing their philosophy in creating the Santa Cruz, as well as sketches of the soon-to-be-unveiled non-pickup truck.
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“We started designing the Santa Cruz with the premise that it wasn’t a traditional truck,” said Brad Arnold, Design Manager at Hyundai Design North America, in the short clip. “It is said to thrive in dense urban environments and outdoors.”
Check out the full teaser video:
We don’t have any details before the actual debut, but Hyundai says the Santa Cruz will have both open and closed storage and “powerful and efficient powertrain options”. The new video clip also doesn’t help in deciding whether the Santa Cruz is closer to the medium size Santa Fe or compact Tucson SUVs already in Hyundai’s lineup or somewhere in between.
What is It’s clear that Hyundai is very insistent not to refer to the Santa Cruz as a pickup truck. It remains to be seen how this insistence will affect the Santa Cruz’s capabilities and which vehicles, if any, it will face.
We’ll know more when the Santa Cruz makes its long-awaited debut. So look forward to our reporting. You can also watch the reveal live on Thursday at 12:00 PM EST HyundaiUSA.com.
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