Genesis X concept: In this lively shop window for “sustainable luxury”


Wow! This is the new Genesis X concept, and to say it is an eye catcher would be a huge understatement. And it’s not just a flashy design study either, at least not from what we were able to collect on its recent global debut in Los Angeles. The Genesis X concept could (could) be the next benchmark.

Boarding the M.

From time to time a “new” car company will fire something like the Genesis X Concept. The world is taking note, and that’s it: this car company is no longer the new kid in school. I remember it from the 60s and 70s. As an auto industry, the Janese was stuck with solid, stupid little offers like the Toyopet. The Big Three and the Europeans would condescend and pat them on the head. “There, there. Aren’t you cute?”

Then boom! Toyota dropped the 2000 GT and Datsun dropped the 240Z. More recently, Nissan gives us the GT-R, Acura the NSX, and Mazda the MX-5. Add to this the rise of brands like Lexus, which proved that Europeans weren’t the only ones who could produce sporty luxury cars. And people have Noticed.

Fast forward to today and to South Korea. Oh sure, as beautiful as they are, Hyundai and Kia are kind of a derivative, aren’t they? Not very original. Sometimes they seem like a demolition of what Janese brands in the US have tried for years. And literally the same stuff I heard from experts back then about Janese cars, they say about South Korean cars today. Or you were.

They were up to cars like that Genesis G70 and G90 and the newly designed Hyundai Sonata came storming from left field. And Kia definitely is not the same brand You were a decade ago. And now comes the Genesis X concept.

Genesis X concept.Genesis X concept. Photo: Genesis Motor North America.

Doesn’t remind me of anything

Maybe there is an Aston Martin in the grille, but maybe it definitely is. The design language belongs exclusively to this car. There are no lines from Italian studios or ideas for door handles stolen from Ford. There are no silly doors or side-facing seats or the kind of fluff you see in concept cars. Though eye-catching and unique, the outside looks like Hyundai has already sat around with the punching tools and plate shapes. The interior is clean and wide open and is no stranger than anything that Tesla or Mercedes-Benz currently manufacture.

If Hyundai, the parent company of Genesis, would introduce this how it isthey will have a real hit. It looks thoughtful, nifty, and ready to roll.

Genesis X concept: sustainable luxury

According to Genesis, the X Concept stands for sustainable luxury in the form of an EV-based high-performance GT coupé. So, in The Respect, it’s like a lot of other concepts that scream, “Look at me and see that the real future is underneath.”

Like anyone else who can read a Grh, Hyundai knows the internal combustion engine is likely on borrowed time. If we as a species can’t get or find electric vehicles running another solution We’re pretty well cooked when it comes to environmentally friendly modes of transport. At this point, Genesis has not yet discussed any real specifics or details about the powertrain or the potential range of the X-Concept. It looks quick, that’s for sure, and likely will be with what can be done with an EV powertrain these days.

Genesis X concept. The Genesis X concept was conceived under the design themes of “Two Lines” and “Athletic Elegance” by the automaker. Photo: Genesis Motor North America

Exterior styling & design

What they spend a lot of time on is design. However, the exterior of the Genesis X Concept is less new than fresh. It’s a new version of automotive themes that already work. It has the long nose / short stern deck layout that has been around since the 1930s; it’s just been refined and tuned to something original.

The Genesis X Concept is a coupe with a rear seat, but the rear doesn’t look like an afterthought. It has two conventional doors that are long when opened but don’t seem to be loooooooong like the doors of so many show cars over the years. The greenhouse is bent and curved; There are long, drawn out lines that seem to connect all of the exterior elements, from the hood to the trunk. The C-pillar even has a nice pillar that looks like the Ferrari 2 + 2 of the 1960s.

It’s one of those designs that you can see the lines on, but when you try to pick just one to look deeper it seems to flow into another line – then into that panel or panel and then out and into that Air around the Genesis X concept. It’s a nice trick and it works. Just like the beautiful color, which is more than just a normal blue. Lençóis Blue, to be precise. At first I thought it was a greenish tinge, but no, Genesis says it was inspired by the lagoons of the Maranhenses National Park in Brazil, where a lake only forms during the rainy season.

Genesis X concept. Photo: Genesis Motor North America.

Simple yet effective

The main feature of the X Concept is the lighting. LED lighting has opened up many possibilities, and SangYup Lee, Head of Genesis’ Global Design, has taken full advantage of this. The headlights, technically two headlights, two on each side, are a series of strips that run from the top of the grille back to the front wheel well. and then (that’s the trick) further to the front edge of the door. In one fell swoop – a literal word Nosedive – Genesis connected the headlights to the turn signals, everything with the side markings. AND used everything as a line of characters.

It’s so simple and so smart that I can bet there are quite a few people in northern Italy banging their heads on their drafting table right now.

let the games begin

As with most vehicle launches and concept revelations, there are a ton of revised corporate languages ​​that seem redundant. However, you don’t need extensive explanations of what the Genesis X concept is or represents. Perhaps the most interesting thing is how, one way or another, we will see the Genesis X concept again. According to Lee, what we see here will “serve as a blueprint for the futuristic designs and cutting-edge technology that Genesis intends to incorporate into its future models.”

It’s a nice, corporate way of saying, “What are you thinking about? The? “

Tony Borroz has spent his entire life driving antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in Perback or Kindle format. Follow his work on Twitter: @ TonyBorroz.

Photos & Source: Genesis Motor North America.

Original article: Genesis X concept: In this lively shop window for “sustainable luxury”



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