Why Car Dealerships Are Turning to Live Chat Apps

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While automobile sales themselves remain a brick-and-mortar business, dealerships need to recognize that more and more of their customers are researching online. Websites see far more traffic than actual showrooms these days, but to most salespeople, all of those online hits aren’t worth much. In order to make the most of their websites, more dealerships are adopting live chat apps to generate qualified leads and prospects onto the lot. These are the four reasons you should be looking for a chat app, too.

#1 24/7 Service

When you bring on board a third party chat app, you’ve got people who can connect to your customers around the clock. The Internet never sleeps, even for local businesses. During your operation hours, your sales team is busy manning phones, going on test drives, and closing deals. A third party company makes sure you don’t miss a beat – when you bring a live chat window onto your site, there will always be someone ready to field customer questions and to book test drives.

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#2 Better Marketing Strategy

When you have someone fielding a customer’s questions and helping them navigate through your website, you’ll quickly have a lot of information to work with. Using their monitoring app, car dealerships working with a chat liaison company called Gubagoo have access to all of the conversations that happen on your website. Use this information to find out what people want, what their “paint points” are, and how you can better tailor your service to attract them to your business.

#3 Lead Conversion

When it comes to building customer relations, the name of the game is lead conversion. When they need to drum up some new deals, salespeople need qualified leads. Consultants can dramatically improve lead captures from your website by connecting with potential customers online. Up to 75% of Gubagoo’s chats turn into leads: that means your team has contact information for follow ups, and the customer has already begun a relationship with your business.

#4 Generating Better Leads

Leads are not just a numbers game, though; every salesperson knows that there’s a big difference between good ones and bad ones. The difference between them isn’t just how prepared they are to buy or not, it’s how prepared they are to buy from you. When online consultants talk to website visitors, they push product photos and information into the chat window, and encourage visitors to book a test drive if they like a product. They don’t just recommend blindly, either – the consultants at Gubagoo, for example, have access to the visitor’s navigation path on your website. The consultant can even see which page the prospective client is looking at as they speak. Based on the prospect’s browsing history, consultants can tailor their product recommendations. You can even change the promotions that will appear on your website to match your visitor’s viewing history. Stop missing out on all of the opportunities your website is giving you. Tap into your web traffic with the help of an online chat liaison company.