Tag Archives: luxury cars

MINI Cooper S inspired by Bentley Interior

The Luxury Car Industry – How the Economy Has Changed Over the Past 10 Years

The word luxury has always had a certain mystical aura about it. Any time you purchase a luxury item whether it’s a Hermes bag or a BMW 6 Series, it has the psychological effect of making you feel like you belong in an elite class.

However, luxury is not just about owning a pricey item , but rather the overall experience of acquiring and using the item- from the minute you step into the dealership, to the service you receive post-purchase. When cars first came on the market, simply owning a car demonstrated wealth and status. But as cars became an affordable household item, specific makes and models of cars were created to target the wealthier population where a person’s social status was defined not so much by the fact that they had a car, but by the make of car they drove.

Luxury in a car was defined by its size, the space available, and the level of comfort it provided. Other factors associated with a luxury car aside from a higher price tag, are things like the engineering mechanisms inside the car; the style, the design, and the options offered which are all of a superior quality.

However, the era of the luxury car has changed significantly over the years and the distinction between luxury and affordable is becoming blurred, as features that were once only available on higher end cars are now being offered in lower end cars as well. They are known as the Premium Compact Segment cars, a new category of cars that blend both worlds and is aimed at people who want to have a ‘luxury’ brand without paying the high price tag.

Premium cars like a BMW 3 Series or Audi A4 are popular because aside from being a ‘luxury’ brand, they are seen as a symbol of upper middle class success. Some luxury car companies are stand-alone, such as the likes of BMW and Mercedes, while others are part of a subsidiary of a more affordable brand, like Lexus and Toyota. These cars are great because while they offer similar features they are more affordable in every way, for instance, maintenance and car insurance for a Mini Classic is cheaper than for the Wolseley Hornet, the luxury version of the Mini Classic.

luxury-cars

The introduction of low-end versions of luxury cars, often with a similar look and feel, has enabled the common man to afford something he can be proud of and this has had a positive effect on the economy. The last two decades has seen a noticeable slump in the automotive industry, but over the last few years with some restructuring and revamping, the industry seems to be on track for bouncing back successfully.

This change in the industry over the last decade is also a positive factor for manufactures and distributors who provide electrical content, parts and automotive interiors to car companies.

The challenge now is to maintain the momentum of car buying which might become more difficult as prices rise, salaries shrink and jobs are cut. But luxury companies like Mercedes are tackling those issues by producing cars like the GLK, which is very competitive price wise when compared to SUVs like the Ford Explorer, but comes with the prestige of a Mercedes or the 1 Series BMW hatch back, which was rolled out last year.

As the current owners of premium cars age and go into their late 30s and 40s, they will be progressing within their chosen careers and will look to upgrade their premium cars for the pricier, more luxurious, flagship cars like the Mercedes E-Class or the BMW 7 Series.

In summary, the future looks bright for the luxury car industry.

ferarri_luxury_car

Ferrari brings together exotic cars, poker in a charity run

Five-stop race raises $7,000 for non-profit foundation

Luxury cars and poker stars have a long-running relationship. After all, what are the things would you want to buy if you happened to win a high stakes poker match or the Main Event at the World Series of Poker? Expensive cars are sure to be somewhere around the top of that list.

ferarri_luxury_car

Of course, not everyone can be a professional poker big shot and use those winnings to fill their garages with exotic autos. It takes more than just playing a few hands and following the latest World Poker Tour news on the PartyPoker Twitter account to reach that level.

Be that as it may, you don’t really need to be great at poker or even own an exotic car to experience a melding of these two hobbies. You can just check out an exotic car poker run such as the one organized by the Ferrari Car Club of America in early August.

First things first, though. A poker run is a race where the objective is not to come in first at the finish line. Poker run routes have a number of stops along the way. Participants each collect a card at each of these stops. Whoever has the best poker hand at the end of the event wins. Basically, it doesn’t matter if your ride is as slow as molasses. You still have a chance to win as long as you reach the finish line before the event is over.

The Ferrari Exotic Car Poker Run was held on August 10th and featured a total of 65 exotic cars including Ferraris, Lamborghinis, and McLaren supercars. The South Florida race started at Ferrari-Maserati of Fort Lauderdale, where participants picked up their first cards. The five-stop poker run’s grand prize was a weekend at the W Hotel in Fort Lauderdale, massage packages at Bliss Spa, $1,000 in cash, and the use of a Ferrari California for the weekend.

The prizes are only secondary to the poker run’s true intentions, however. The entire poker was the brainchild of the Fuoco Group and was organized for the benefit of Hospice of Broward County Foundation, a non-profit organization that takes care of terminally ill patients. The poker run managed to raise a total of $7,000 for the foundation. There seems to be some talk of turning it into an annual race, too, so those who didn’t get to enter this year may hopefully be able to join the fundraiser’s second running.

It’s certainly an unusual way to hold a fundraiser, but how else would you see exotic cars, poker, and a good cause all rolled into one successful package?

Christiano Ronaldo and His Cars!

News was recently published that reviewed all the cars owned and driven by Christiano Ronaldo, the sensational football player of all time from Real Madrid.

Cristiano Ronaldo Porsche 911 Cab
Cristiano Ronaldo Porsche 911 Cab

The news story points to the fact that whether Ronaldo is the super most football player of the new age or not, but even his rivals will admit that the boy got his car choice. This is bit unusual yet fantasizing that Ronaldo’s fleet includes all that you count for toppers. He has a Porsche 911 Cab, Bentley’s Continental GT, Porsche Cayenne Turbo, Ferrari 599 GTB and BMW M6. Continue reading