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President of Ferrari, Luca di Montezemolo, gave spectators a fun time at Ferrari World Finals, an event held at Valencia last weekend. Being at the wheel of a Ferrari California, with other pilots as Felipe Massa and Fernando Alonso, di Montezemolo was able to “stick” the car in the sand, which was removed only with special equipment. Everything was by President’s desire to bring the public closer to the pilots. And they were closer to the ground! 🙂

Luca di Montezemolo stuck a Ferrari in sand

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