Award-winning digital marketing agency Mediaworks has created its Driving Digital: The Digital Forecast white paper to analyse the key digital trends to expect in the automotive industry in the months to come.

There has already been record growth recorded in the UK’s car market so far in 2017. Compared to 2015, the number of new cars sold in the UK grew by 2% in 2016. Used car sales were on the up too, growing by 7.3% on the previous year.

Alternative fuelled vehicles have gained a lot of interest in particular. Interest in plug-in hybrids grew by 41.9%, while petrol-electric hybrids increased by 25.1%. With a strong, varied market present, there are plenty of opportunities on offer not just for car manufacturers and dealerships, but for every business connected to the sector.

It also appears the continued rise in the country’s dependence on digital is making way for a new generation of car buyers. A recent survey found that 75% of car buyers would complete the entire vehicle-purchase process online — cutting out the forecourts entirely.

While we aren’t quite at the stage of an all-digital car buying process across the board just yet, the power of digital to at least assist car buyers before they make a purchase cannot be underestimated. On average, a single car buyer has 900 digital interactions across the three months prior to buying or leasing a car. Clearly, car buyers have embraced digital. The question is, have you?

To find out, download Mediaworks’ Driving Digital: The Digital Forecast White Paper. Within the publication, you will learn about the five key areas of opportunity within the automotive sector and the steps you should take to ensure you’re on board with each one.

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